Allsolutions # 9

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Hello Robert,

Today we are going to talk about the most important principle of success in existence.  Very Simple!


In the last training email we discussed that fact that no matter where you came from, no matter where
you are, right now, today you can start making choices and decisions that can dramatically improve
your life and your future.  But it requires not just reading and “knowing” these truths, it requires internalizing
them so that they are a part of you to the point that you naturally react in a way that comports with them.
        The way that you absolutely MUST NOT act under ANY circumstances is With Excuses.

No Excuses!  Everyone has reasons for non achievement.  Get rid of them!

Take responsibility for your circumstances— Are you not where you should be because everyone let you down?
Stop depending on them.  Choose new partners or rely more on yourself.  The bottom line, is you can never control
your destiny until you acknowledge that you are in control of it.  You control your every decision, choice and action.
Blaming outside circumstances for your situation is simply laying the groundwork for lifelong excuses for failure.

When you truly take responsibility, you begin to understand that you ARE in control and it’s easier to see and
begin taking advantage of the opportunities that abound.  Realize, this doesn't mean that things won't go wrong.
They will.  What it means is DEAL WITH IT.

Unfortunately, LIFE HAPPENS!  As I have said since I was about 19...
"Life is not as it should be... It simply is as it is".  Once we understand that, it becomes much easier to make
rational decisions based on reality rather than making decisions that are based on fallacy or even delusion.  Learn to
acknowledge reality.  Too, often we make decisions based on how things "should" be or how we "wish" they were.
Decisions based on anything other than a realistic assesment of actual verifiable reality, rarely accomplish the
desired results.

From this day forward, take responsibility for who you are and the choices you've made and more importantly, THE CHOICES
YOU MAKE IN THE FUTURE.  It doesn’t matter where you were born, that you were a battered child or came from a broken home,
or dropped out of high school, etc… even if you can honestly say, “but look at my childhood, it’s all I ever knew…”, guess
what?  By simply acknowledging an excuse for less than optimum choices, you are also admitting that you know there are
better choices that you could have made... AND YOU CAN START MAKING BETTER CHOICES RIGHT NOW!

You know there are better choices available?  MAKE THEM!
No matter what happened in the past, it's up to you to OWN your destiny.  Get rid of the excuses and start making

                           NOT SMART ENOUGH???       DON'T BELIEVE IT FOR A SECOND!!!
A focused, hard working, average intellect will beat a lazy genious EVERY TIME.
Intelligence does not matter— Now, don’t get me wrong, if you have an IQ of 80 you will not become a world renowned
cardiovascular surgeon.  But there are few excuses that are used so often, but are actually of so little consequence as
“I’m just not smart enough”.

Intelligence is profoundly overrated.  WHAT YOU DO is infinitely more important than WHAT YOU KNOW. Your
willingness to learn what you need.  TAKE THE TIME TO LEARN... then ACT UPON IT, WITH INTELLIGENT EFFORT.

THE WILLINGNESS TO LEARN AND THEN ACT, is incomparably more important than the ABILITY to learn all of those things that
most people won’t do anyway!  It's not about intellect.  It's Always About Action.  Remember, what you know is means little.
It's what you DO that counts!

In this society great success can be accomplished with very AVERAGE intellect.  What is required, however, is an
ABOVE AVERAGE work ethic and willingness to act.  One of my favorite sayings iS...

Think about it... in your lifetime, how many great ideas have you come up with and maybe even told your friends about?
But you did it over a beer and did not act upon it.  Then later you see someone on Oprah making their fortune
with "your" idea!  It'a all about action.

ACTION!  ASN, is a GREAT IDEA.  It's a GREAT Company.  But what would it have been without action?  Nothing!

The light bulb was a pretty good idea.  But where would it and Edison be if the idea wasn't combined with about 10,000
experiments THAT FAILED?  We'd still be in the dark!  At least, until someone else with a propensitiy to act undertook
the project.

And remember the ideas don't have to be brilliant.  Ever heard of the pet rock?!  A rock in a box that sold millions!

If you always do what you've always done, you'll always get what you always got.
Want to make a change?  Want more out of life?  New results, require new choices and new ACTIONS!

                                                  WITH ACTION COMES FAILURE.
Another essential key to success?  FAIL OFTEN.

If you Act You will occasionally fail.  You might even fail a lot.  Edison literally "failed" over 10,000 times in the
creation of the lightbulb.  But he had the right attitude.  When he was asked about his incredible number of failures, he
said, and this is a direct quote...
                "I have not failed 10,000 times.  I've successfully found 10,000 ways that it won't work!"

If you never fail-- you’re not trying hard enough…  As I have historically admonished my sales force on an almost daily
basis... "If you are not putting yourself in a position to fail... you are not putting yourself in a position to succeed".

Success and failure are flip sides of the same coin.  If you work too hard to avoid failure, you will NEVER experience great
success.  Do Not Fear Failure.  It's more that an aphromism when I say that every time you fail brings you one step closer
to success!  Fail and fail often.  It's the only way to a great success.

Reacting the Right Way is even more important than doing the right thing.
No matter what you do, and no matter how well you do it... sometimes things will go wrong.  A deal will fall apart.
The "in the bag" sale won’t be made.  The certain race will be lost.  The sure thing... won't be.  You’ll forget your lines.
Something will occasionally go bad.  PERIOD.  THAT IS A SIMPLE FACT OF LIFE!  GET USED TO IT AND GET OVER IT.

How you react to impossible negative outcomes, will be infinitely more important than the fact that you did everything right.

Many people after having done everything right but experienced failure anyway, use that experience as an excuse to fold.  "It's
no use!", "it just won't work".  They get out of the business.  They stop trying, not realizing that failure is simply a part
of the natural order of things.

In your journey to economic success, failure is every bit as certain, as falling is to the child learning to walk.
You will have set backs.  It's part of the journey.  Expect it.  Acknowledge it.  Learn from it.  Get Over It.  You are going
to fall.  What's important is that you get back up.

If you want to succeed in anything, you must be willing to fail.  Failure is nothing to be afraid of.  Embrace it.  Learn from it.

The last thing that I want say is that you can do this.  You can succeed.  Whether ASN, GDI, AMWAY, etc... they are many
good companies with good potential.  The determining factor is not simply the company or the road you choose...
It's that attitude you carry.

Where you are today is irrelevant.  The only thing relevant and important is where you want to go, and what you are
willing to do to get there.

Successfully Yours

Bruce Castro

For an overview of the ASN system, please see...
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